Buildings as logos

There's a programme by the very excellent Jonathan Meades on the "regeneration" industry in Manchester, Liverpool and Bilbao here ("Heseltine put two and two together: planting flowers would occasion the Scouse economic miracle").

And from an article here:

"Urbanism, if it signifies anything other than what used to be called town planning, is an ill-defined pseudo-discipline that covers research into the economic, infrastructural and demographic ingredients of cities and supposedly draws upon such research in the creation of schemes to improve cities. Such schemes usually mean, in practice, building. Hence the construction industry's conversion to urbanism. There no longer exists such a thing as a builder. That man in the Day-Glo hard hat wolf-whistling is now an urban regenerator and the tempting cleft peeping from his waistband announces his urban regenerator's bum."